AI has reached an inflection point, offering tangible benefits across industries and business functions. Informed by our AI consulting work, these insights explore how early adopters are taking advantage of the opportunity—and the challenges many face with integration.
However, attaining further growth is not easy.
The biggest challenges are improving salesforce productivity, managing pricing pressures, and modernizing and adopting go-to-market technologies.
As tariffs tighten their grip on global commerce and more nations implement protectionist policies in 2025, holding fast to these themes will help commercial teams succeed in the face of such seismic shifts.
